LG Teams Up With Iron Man

By: Fast Lane Wireless
5/3/10

LG announced the upcoming release of its first Android Phone, the LG Ally. LG partners with Iron Man 2, from Marvel Studios, to celebrate the film’s heroic theme through the technology and gadgets that LG offers. According to PRNewswire, “LG will implement a comprehensive campaign focusing on how innovation can help bring people together and make everybody a Super Hero.”

LG is featuring the augmented reality app that will be included with the phone. This feature will enhance visual content on the phone’s display when the camera is pointed at specific objects. In-store promotions will allow customers to receive a special edition of Iron Man 2 comic book that features augmented scenes, with the purchase of selected LG handsets.

The advertising campaign focuses on the conjunction of the LG Android device and the new film Iron Man 2, asking audiences, “Is it a lifesaver…a smartphone, or something better?”

The film will be in theaters this weekend, but the phone is set to be available on May 20.

References:
http://www.phonescoop.com/news/item.php?n=5916
http://www.prnewswire.com/news-releases/lg-mobile-phones-joins-forces-with-marvel-entertainment-to-create-a-multi-media-marketing-campaign-for-iron-man-2-92659389.html

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